How To Create Effective Press Releases
Smart Ways to Get Your Press Releases Noticed by Media Outlets
There is a debate ranging in the online world over whether or not press releases are useful. The truth is simple: yes, they are useful. Many IMers actually believe that they are not useful simply because they are not using them properly to build their business in the way that they should. Instead of simply writing an article, adding your link, and submitting it using the free press release services, there is so much else that needs to be done to make it successful when you do a distribution. If you want to create press releases that can make you more successful, continue reading. We have provided tactics and strategies to help you use press releases the right way.
Many marketers may think that all they need to do is use some article for a PR and that's a huge mistake. When you write a PR, you are not using traditional copywriting either. If your PR does not contain anything resembling news, then it will not be picked up and spread around or used. IM marketers have been using press releases for things like backlinks which is not how they were ever meant to be used. Blatant selling and simple information aren't going to help you when you are writing a press release. Just like with freelance press release the content on your site, you must offer value in your news releases. When you do press releases, add a little SEO to the mix. If you Discover More Here can, use keywords that you optimized your website with. It's also good to use a keyword finding tool that will tell you which search terms and phrases are the most popular in your niche or market. When you do this, it ensures that more people will be able to find your press release when searching for something similar to what you are offering. Keyword stuffing is not recommended for those. That's only going to get your press release ignored.
The "five W's" that you learned in elementary school - do you remember those? These five included the why, where, who, what, and when - all of these were needed when composing a paper for school. Many students would also interject the "how" component of the story or paper. It is the proverbial "Golden rule" of writing press releases today. You are talking about a specific product or service. To make sure that your audience understands what you are talking about, you must interject the five W's (and the how as well).
Helping your press release have a good chance of doing well in the media is worth your effort. You know how bad the web can be for bad information, and that applies to information on this subject. So just decide you will find the right information that is accurate and will put you on the right track. All you have to do is be smart about what you are doing and not like the 98% of IM marketers who are totally lame.